Cooking is all about creating beautiful moments on your table!

Preethi Kitchen Appliances is a leading brand of kitchen appliances predominant in South India, now expanding across India. It is the #1 mixer grinder brand in India.

The brand has grown from its modest beginning to become the market leader in the Mixer Grinder market.

After 33 years of determination, innovation and hard work, Preethi has grown to establish the No: 1 position in India. The brand, which was famous only in South India, had started to accentuate its foray into the national scene, making us one of the best home appliances brands.

The company's strong points are Research and Development, Innovative Products, Marketing strategy and Service.

The philosophy at Preethi Kitchen Appliances Private Limited that governs the manufacturing processes is R & D driven by market feedback. The continuous research activity reveals plenty of insights about the company, products, and also the buying behaviour of the customer. One major insight about the company is the quality that is highly associated with the brand. Both the dealers and customers strongly associate quality and ruggedness with the brand. These insights have helped Preethi to fine-tune its product strategy further.

The growth of the brand over the last 5 years has been phenomenal due to the company's vision. The company's vision is "to improve the family's quality of life through the superior quality and efficiency of our Kitchen Appliances".

Preethi's marketing strategy has been very aggressive from the time the brand was recognized. Preethi regularly uses television to promote the brand. The protagonist in the Blue leaf platinum advertisement is a homemaker who guarantees the quality of the product. The tagline for this product is "I Guarantee", which aids in repositioning the brand perceptions and brand equity factors.

Preethi's service, over the years, has built trust and reliability by ensuring relentless customer service and support. Today the company has established 83 customer care centres and 450 authorized service centres, serving close to 9 million customers across India and abroad. Preethi initiated many innovative programs through service centres. Moreover, online shopping for kitchen appliances becomes easy with Preethi.

The range of appliances offered by Preethi includes mixer grinders, induction cooktops, electric pressure cookers, gas stoves, rice cookers, juicers, wet grinders, coffee makers, kettles, jars accessories and irons. Every Preethi appliance is efficient, contemporary and easy to use. And it keeps evolving to support and often improve the lifestyle of many people.

FAQS

What do home appliances include?

The range of appliances offered by Preethi includes mixer grinders, induction cooktops, electric pressure cookers, rice cooker, juicer, wet grinders, coffee makers, kettles, and jars accessories.

How long is Preethi warranty?

There is different warranty period for various products

Does Preethi have a worldwide warranty?

The Warranty is valid only in the country of purchase